joey

$20.00 | 18 servings
$20 | 18 servings
5.0
Rated 5.0 out of 5 stars
687 Reviews

joey isn’t coffee. It’s your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place.

Consider this the next generation of your morning routine.

• 18 fresh cups of joey
• Recipe card
• Recyclable & reusable copper-tone bag
• $0.80 - $1.39 per serving

It's delicious, but don’t expect a coffee or a tea. joey is its own drink. Not too sweet & not too bitter - it’s bold, rich, & roasted to perfection. Notes of cacao, roasted chicory, & a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
Pick your size!

joey

18 cups
$1.11 per cup

big joey

60 cups
$0.80 per cup

Pick your frequency!

Heat 8oz
of water

Add a
tablespoon

Optional:
milk & sweetener

Enjoy
hot or iced

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
5.0
Rated 5.0 out of 5 stars
Based on 687 reviews
Total 5 star reviews: 655 Total 4 star reviews: 32 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
687 reviews
  • maggie w.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Solid coffee/tea substitute

    I am currently taking a break from coffee after having a 2-cup daily habit for years. Joe'y is fantastic! You definitely get an energy boost from all the good stuff in it and you don't get the negative side-effects of coffee. My sleep and my digestion have both improved since making the switch. Definitely recommend mixing it up in a blender or using a milk frother so it is well mixed.

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    3 minutes ago

    Thanks, Maggie! I'm happy to hear joe'y is doing the trick while you take a break from coffee! We love when someone tries out joe'y and starts seeing the benefits like you are - better sleep and digestion are added bonuses to the boost of energy! Cheers!

  • Laura L.
    Verified Reviewer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Surprisingly Delicious!

    I have fibromyalgia, arthritis & chronic pain so I was interested in the health benefits joey would offer. It does have lots of additional healthy ingredients, but you don't taste anything other than a smooth drink. I drink it hot with cream & sugar, in a smoothie, and over ice with nothing added ...I love it every way I drink it! If you are trying to get off coffee, this will work for you. I think this is the best thing I've tried in years and hopefully, more people will try it and love it so the price can come down because it is a bit pricey.

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    23 hours ago

    Thank you, Laura! I'm sorry you've had to deal with these health conditions but I'm happy to hear that joe'y has helped. And I'm really glad you're enjoying the flavor without tasting all the healthy ingredients - that's always been our goal! As far as price, we're working on it! As we grow, our hope is to be able to make joe'y more affordable so that as many people as possible can enjoy the benefits. Cheers!

  • Mechelle R.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Review

    I started ordering it November 2022. It relaxes me and it tastes good. Don’t get me wrong, I still struggle with overwhelmed tasks and just normal things to do, ( take antidepressant and anxiety as well as blood pressure medication, just to name a few) but l calm myself down . I’m also drinking lesser amount of regular coffee. Th keurig machine was given to me as a gift long before I became interested in coffee alternatives. So I don’t think I will stop drinking coffee altogether. I just don’t drink it as often. Thank you for creating Joe’y. I am on auto delivery for this product. Take care

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    23 hours ago

    Thank you, Mechelle! I'm sorry to hear about your struggles. I know there are many, many people who share similar struggles out there - so thank you for writing this. I'm happy to hear that joe'y has helped relax you as you go through your day. And it's great to know that you're able to cut back on coffee with joe'y, as I know that can help with anxiety. I'm really glad you found joe'y and you're enjoying it!

  • Rich C.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Awesome! Better than coffee!

    Awesome! Better than coffee!

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    Yesterday

    Thanks, Rich! Glad you're enjoying joe'y! Cheers!

  • Stephanie T.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Love love love

    It was exactly was I was looking for! It was hard to find a product with no coffee and no green tea. I’m obsessed! It literally makes my day.

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    Yesterday

    Thank you, Stephanie! Happy to hear you found joe'y and it's what you've been looking for! Cheers!

  • Angel G.
    Verified Reviewer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Who did this!? >:{

    *I walk in with a cup of Joe'y, mean face, loud voice*

    "Who did this! Who made this!"

    *Brendan and Amanda equipped with their Reishi shields, Cinnamon swords, and Lion Mane armor. They answer with caution*

    "We did...?"

    *I scream even louder*

    This is delicious! It feels great, scratch that, It feels amazing, a blessing from the fungi gods! Tastes like Oaxacan Chocolate. Mind and brain feels like it installed an organizer with calming OCD, the task completionist. I leave now because the Joe'y happy effect is kicking in. But before I got...

    *Presents Brendan and Amanda the glorious Crown of Cordyceps, while making a joke*

    "Coffee am I right? hahahahaha" *slaps knee*

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    23 hours ago

    Hahaha thank you, Angel! This has to go down as one of the most creative reviews we've ever received. At first I read the title and was expecting something bad! 😂 I love the references to the ingredients - you know your stuff! We'll happily take the Crown of Cordyceps (even if The Last of Us ruined it...) Cheers!

  • Ryanne H.
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Pleasantly Surprised...

    I tried Joe'y, then tried the "other brand" It was disgusting. No flavor, light in color, no wonderful aroma. I just sub'd. I will be a returning customer... Thank you!

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    3 days ago

    Thank you, Ryanne! I won't ask what the other brand is, but happy to hear you're enjoying joe'y! Cheers!

  • DANIELLE C.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Best thing ever

    My husband and I are obsessed with Joey.

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    3 days ago

    Thanks, Danielle! Happy to hear you and your husband are both enjoying joe'y!

  • Karen C.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Buzz without a buzz

    My daughter turned me onto Joey, via my son. Not only does it taste yummy but I know I’m getting yumminess into my body plus an energy boost without the jitters and knowing it won’t keep me up at night. Thank you for your perseverance in creating Joey.

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    3 days ago

    Thanks, Karen! And tell your daughter and son thank you, too! I'm happy to hear you're enjoying joe'y without it keeping you up all night. That's one of my favorite benefits - I can have a cup in the afternoon and I won't have trouble falling asleep. Enjoy!

  • Katelyn T.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    So yummy!

    I never thought I’d have to give up my coffee due to a heart condition, but i think I like this better! Fixed this just like i would my coffee! Chobani creamer and a little bit of raw sugar.

    BF Profile picture for Brendan from Joe'y
    Brendan from Joe'y
    3 days ago

    Thank you, Katelyn! Both Amanda and I also have dealt with heart conditions which led to us having to cut back on coffee. So happy to hear you found joe'y and can do the same!

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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed