joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
5,162 Reviews

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• $0.80 - $1.39 per serving
• 100% money-back guarantee

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.80 / cup

2. Select your frequency!

Heat 8oz
of water

Add a
tablespoon

Optional:
milk & sweetener

Enjoy
hot or iced

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 5,162 reviews
Total 5 star reviews: 4.8k Total 4 star reviews: 319 Total 3 star reviews: 36 Total 2 star reviews: 7 Total 1 star reviews: 10
5,162 reviews
  • Jeremy
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    5 Stars

    Just throw a teaspoon into your coffee pot when you brew a pot

  • Stephen G.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Very decent!

    Great taste and enjoyable coffee!

  • Marissa S.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    A Wonderful Start to the Morning

    I've got my whole family onto sipping Joe'y, even my sister who hates the taste of coffee. I admit, I've been a bit pushy, but I'm just relieved to have a bitter drink again for my mornings. Joe'y is just right for my sensitive system to get energized for the day. And that's a nice feeling to share.

  • Emily C.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Great coffee substitute!

    This really helps me reduce my coffee consumption. I can quit coffee and drink only this the next day and I don't have any headaches. It's the best coffee substitute I've tried.

  • Launi
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    5 Stars

    Love it!

  • Geena K.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Great for those who can’t have coffee!

    I used to look forward to my daily cup of coffee so much before I got diagnosed with acid reflux. I was hesitant to try it at first but Joe’y has been such a game changer! It is more subtle of a caffeine than coffee or matcha. Joe’y tastes so smooth and has given me my little daily treat back so I have something to look forward to in the mornings. Give this a try!

  • Katie k.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Joey do be delicious

    I had to quit coffee due to digestive issues a year ago, so I thought I’d give it try. It’s been an excellent replacement and my digestive system says “thank you.”

  • Angela B.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    happy customer

    Start my day with Joey and feel great!

  • Cassie L.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Another convert...

    I picked up Joe'y after having a long bout of reflux and lingering summer cough. A friend told me that when they get a similar cough they give up coffee for a few weeks. The idea of giving up coffee for a few weeks seemed hilariously out of reach for me; a true addict, but I gave it a try out of desperation. Joe'y tastes like a bougie mocha; not sweet but rich. Sometimes I add more cinnamon for a different flavor. For me Joe'y works because I look forward to the taste sometimes more than a cup of coffee and also it feels like a cup of coffee. Get the Froth'y -- well worth it. Since drinking Joe'y, my cough has cleared and I haven't had reflux. I no longer have the racing thoughts or foggy brain that coffee gave me, in fact, Joe'y feels like it has genuinely helped my ability to focus. I agree with reviews suggesting it also helps with mood. I'm grateful to have the option now to not have coffee. Also, as an aside, Joe'y travels really well. Definitely recommend.

  • Katie
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Loveeeee Joe'y!

    I'm going on 5 months of drinking Joe'y and I still LOVE it. In fact, I crave Joe'y, now that's saying something. Often we see positive reviews as people first try the drink. I always look for long time users myself. To me, Joe'y tastes like a delicious unsweetened hot coco. I love adding oat milk. My favorite is hazelnut creamer but I often drink it by itself with unsweetened oat milk.

    I've tried other mushroom "coffees" and I can't stand the taste. I'm a Joe'y lifer! Something funny has happened. I LOVE coffee. I really do. But somehow Joe'y is beating coffee out. I'll reach for Joey over coffee these days.

  • Chanell
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    5 Stars

    Love the taste and it dissolves very good

  • Steve J.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    🫡

    👍

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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed