Your cup of joe just got a huge update.
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A fraction of the caffeine.
A more level boost of energy.
No jitters or crash.
Long-term adaptogenic benefits.
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What is joey?joey isn’t coffee, it’s your healthier pick-me-up. We took everything you liked about your old cup of joe and tossed out the bad stuff (like too much caffeine, the jitters, & the crashes).
Then, we added top-shelf adaptogens & mushrooms to give you a boost of long-term benefits (like a sharper focus, a better memory, and an increase in mental and physical performance). Now, you won’t need so much caffeine in the first place.
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What does it taste like?
Delicious, but don't expect a coffee or a tea. joey is it's own drink. It's rich, robust, & roasted to perfection - with none of the acidity.
You'll get notes of tasty cacao, chicory, & a hint of subtle cinnamon. Finish with a smooth, balanced aftertaste that's not too sweet, not too bitter. Hold the burnt beans, baby.
You'll get notes of tasty cacao, chicory, & a hint of subtle cinnamon. Finish with a smooth, balanced aftertaste that's not too sweet, not too bitter. Hold the burnt beans, baby.
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How do I make a cup?
It’s faster than a coffee maker.
Heat up a cup of water. Add a big scoop of joey. Then, mix, stir, or froth before adding any milk or sweetener - just like coffee. The only difference is you won't need a clunky coffee machine (tbh those remind us of old computers from the 90s).
★★★★★
“I didn't think I'd like it because I love good, Italian coffee. But I love this. I want another cup right now.”
- Kevin H.
★★★★★
“The taste is perfect. I can drink it black. Honestly, I didn't expect to say this but this is better than coffee.”
- Bethany F.
★★★★★
“Wow. I can feel the energy but it isn't distracting. I feel like I'm in the perfect zone to get stuff done."
- Travis M.
"The brand to
gift during these chaotic times"
gift during these chaotic times"
"Completely transparent about every single aspect of how they are sourced, produced, & packaged"
"[The brand] aiming to
make wellness common for everyone"
Smooth, rich, & roasted to perfection.
Just what you need to feel superhuman.
Just what you need to feel superhuman.
Single-origin Cacao
+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.
Gluten-free Barley
+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.
Chicory & Dandelion Root
+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.
Ashwagandha
+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient has been studied to do it all: from boosting your brainpower, to improving your VO2 Max (woah), to reducing your cortisol (stress) levels.
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient has been studied to do it all: from boosting your brainpower, to improving your VO2 Max (woah), to reducing your cortisol (stress) levels.
Lion's Mane
+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.
Cordyceps
+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.
Reishi
+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.
L-Theanine
+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.
Cinnamon
+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.
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Made by us,
two ex-coffee lovers.
two ex-coffee lovers.
(not wellness gurus)
We know you've heard our story before: we spent years loving coffee & drinking it to fuel our busy lives. We thought we needed it to be at our best, so we dealt with all the side effects.
Eventually, the constant caffeination got to be too much & our doctors told us we had to stop. Turns out drinking a ton of coffee isn't great for you in the long run. Especially if you have heart conditions... whoops. At this point, most of these "founder stories" turn into "wellness epiphanies."
Plot twist, we didn't do a "lifestyle reset" like the rest of them. After our break-up with coffee, we didn't go on a silent retreat to reconnect with ourselves. We didn't quit our jobs, throw away our phones, and walk barefoot into the woods.
That's just not who we are. Instead, we rolled up our sleeves and made something better than coffee. We love it and we think you will too (no lifestyle change required).
Eventually, the constant caffeination got to be too much & our doctors told us we had to stop. Turns out drinking a ton of coffee isn't great for you in the long run. Especially if you have heart conditions... whoops. At this point, most of these "founder stories" turn into "wellness epiphanies."
Plot twist, we didn't do a "lifestyle reset" like the rest of them. After our break-up with coffee, we didn't go on a silent retreat to reconnect with ourselves. We didn't quit our jobs, throw away our phones, and walk barefoot into the woods.
That's just not who we are. Instead, we rolled up our sleeves and made something better than coffee. We love it and we think you will too (no lifestyle change required).
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