joey starter kit (60 servings)

$48.00 | 18 servings
$20 | 18 servings
5.0
Rated 5.0 out of 5 stars
113 Reviews

joey isn’t coffee. It’s your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place.

Consider this the next generation of your morning routine.

• 18 cups of joey
• Recipe card
• Recyclable & reusable copper-tone bag
• $1.11 - $1.39 per serving

It's delicious, but don’t expect a coffee or a tea. joey is its own drink. Not too sweet & not too bitter - it’s bold, rich, & roasted to perfection. Notes of cacao, roasted chicory, & subtle cinnamon blend together for a smooth finish & none of the acidity.
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll pause & realize you're the upgraded version of yourself. And then you'll go off & do anything & everything you ever wanted to.

Heat 8oz
of water

Add a
tablespoon

Optional:
milk & sweetener

Enjoy
hot or iced

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
5.0
Rated 5.0 out of 5 stars
Based on 113 reviews
Total 5 star reviews: 113 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
113 reviews
  • Cheryl W.
    Verified Buyer
    Rated 5 out of 5 stars
    The joey starter kit has a super-high powered frother for making your joey drink wonderfully mixed.

    I love the joey flavor with such a suttle affect of caffeine.

  • Joan M.
    Verified Buyer
    Rated 5 out of 5 stars
    Healthy and delicious

    Joey is a welcome substitute for my morning coffee. It is delicious by itself, and versatile if you want to create variations. I sometimes add a teaspoon or so of carob powder, a heaping teaspoon of maple sugar, some boiling water and some hot whole milk, then use the frother to mix it and make lots of froth. You can eat the froth with a spoon, then drink the rest!

  • Kirsten C.
    Verified Buyer
    Rated 5 out of 5 stars
    So good I don't miss Joe.

    Joey is tasty. Not quite coffee but not far from it. It makes me feel great and even-keeled. I decided to try Joey to see if I could replace my daily morning coffee and the transition has been seamless. The first time I have ever gone more than a week without coffee and not miss it. I enjoy my Joey hot topped with soy milk.

  • Kelli S.
    Verified Buyer
    Rated 5 out of 5 stars
    Kick the Coffee Habit

    I found Joe’y when I was looking for an alternative to drinking coffee. It’s expensive, it’s a lot of caffeine. So, I searched the Internet and found Joe’y. I think Joe’y tastes a lot better, it’s great cold or hot, I drink it on its own, with sugar/sugar substitute, syrups I get from discount stores—it’s very versatile and always tastes great. It’s also comforting to have that drink every morning and also that “rise and shine” effect, as Joe’y does give me an energy boost but it feels like a smooth onset and there’s no crash effect. I honestly love this drink—I don’t drink coffee at all. Also, it doesn’t have the “addictive” effect of coffee; I don’t feel any ill effects if I don’t have it (I don’t crave it)—it’s more like drinking ice water—it’s a refreshing choice and just adds that ounce of fun and joy to my day.

  • Julie Ann D.
    Verified Buyer
    Rated 5 out of 5 stars
    BEST coffee replacement ever!

    We have tried several and Joey is the only one I will ever buy again. You guys definitely hit it outta the park! Not only flavor wise but the lasting non jittery energy is beyond fabulous. Thank you so so much for a great product.

  • Helen B.
    Verified Buyer
    Rated 5 out of 5 stars
    Really Nice Smooth Taste

    I am a new user of Joey mushroom coffee and find it has a really smooth taste. I like the rich taste that does not hurt my stomach like regular coffee does, that is a plus for me.

  • Kerrie A.
    Verified Buyer
    Rated 5 out of 5 stars
    Yummy coffee alternative

    I’m hooked & don’t see myself going back to traditional coffee. Joey is delicious, satisfying and the health benefits are a bonus too!

  • Gigi D.
    Verified Buyer
    Rated 5 out of 5 stars
    GAME CHANGER

    Love Joe’y and the peaceful energy it gives me, warm robust flavor, and have shared with neighbors and friends (yeah, they’re kinda over the moon about it too). HOOKED.

  • Jenny O.
    Verified Buyer
    Rated 5 out of 5 stars
    Great taste!

    I love how it tastes even though I don't like coffee! And I add creamer and hot chocolate and it's even better!!

  • Megan A.
    Verified Buyer
    Rated 5 out of 5 stars
    Very Good

    Starting drinking as a pre-coffee drink for health benefits, but I find sometimes I don't even crave my coffee anymore. I can go without it and not have the headaches. Very enjoyable!

  • Michelle R.
    Verified Buyer
    Rated 5 out of 5 stars
    Charge your brain with a cup of Joey!

    On a plan to lower caffeine intake, I was given Joey from my sister to try. I love it! it causes an alertness to the brain that is not complimented with the anxiety that coffee causes. It has not replaced my one cup of coffee in the morning that I still love, but at other times in the day, it is a great pick-me-up that keeps me moving into my day with alertness. I exercise the wisdom of "all things in moderation" with Joey. I did notice some changes in my regulation and noticed some reviews implied such, but I have calmed down to use in moderation, and no problems. BTW- I use only a tad of sugar and a tad of flavored Chobani made with real cream...and the flavor doesn't replace coffee, but creates a well-enjoyed flavor in its own entity. I love it!

  • Barbara E.
    Verified Buyer
    Rated 5 out of 5 stars
    Love this stuff. Bye bye coffee jitters!

    I loooove Joey. I made the switch and not only does it taste so good and drink like coffee, so much so that I have two delightful cups each morning. I also no longer have acid stomach, jitters, and morning intense grade anxiety. I also don't get that caffeine headache if I miss a cup. It's a big deal y'all. Try it!



Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed