joey vip | Joe'y coffee alternative being poured into a white mug next to a piece of toast joey vip | Joe'y joey joey
joey vip | Joe'y
coffee alternative being poured into a white mug next to a piece of toast
joey vip | Joe'y
joey
joey

joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
1,736 Reviews

joey isn’t coffee. It’s your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh cups of joey
• Recipe card
• Recyclable & reusable copper-tone bag
• $0.80 - $1.39 per serving

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
Pick your size!

joey

18 cups
$1.11 per cup

big joey

60 cups
$0.80 per cup

Pick your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 1,736 reviews
Total 5 star reviews: 1.6k Total 4 star reviews: 90 Total 3 star reviews: 3 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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1,736 reviews
  • Jim M.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Nice replacement for coffee with a great taste and mental boost.

    I use joe'y before my longer runs and bike rides. It provides a nice jump start to my energy that carries me through the workout. I have used it with soy milk when I want to cool down the temperature and that provides some protein.

    Was this helpful?
  • Leanne T.
    Verified Buyer
    joey on-demand (60 servings)
    Reviewing
    joey on-demand (60 servings)
    Rated 5 out of 5 stars
    The perfect coffee subsitute

    Love my joe’y so much that I keep sharing my new secret with friends and family! A very rich, satisfying and complex taste.

    Was this helpful?
  • Noreen M.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Wow! Coffee free for 4 months.

    I have been drinking only Joey in the AM for the past 4 months and I have noticed great changes in my gut and my brain clarity. No coffee crashes, no more acidic stomach issues. I love this stuff. Never going back to coffee.

    Was this helpful?
  • Gayle D.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Love it!

    The flavor is great and love the energy boost without the jitters! I’ve been sharing with all of my friends!

    Was this helpful?
  • Tarrah Filo L.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Best coffee alternative! & I’ve tried them all!

    Best tasting and blends perfectly, not chalky, doesn’t leave any after taste and does not stain your travel mug. I have wanted to limit my caffeine intake and have been trying all the mushroom coffee- Joey wins!

    Was this helpful?
  • David K.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Great!

    Ive been trying different coffee alternatives for the past 6+ months (different teas, cocoa coffees, nut coffees, mudwtr, etc etc). Joey is handsdown the best. I wont be looking any further. LFG !!!

    Was this helpful?
  • Mary W.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Fantastic!

    I absolutely love it! Tastes like hot chocolate. I add my own homemade creamer by blending cashew butter, filtered water, vanilla and agave!

    TBH I still also love Mudwtr . I decided I can drink them both! Mudwtr tastes more like Chai and Joey more chocolatey, just depends on what I’m in the mood for! Great substitute for coffee! Thank you!

    Was this helpful?
  • Troy S.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Great Product!!!

    Would highly recomend Joey. Been trying to cut down on my caffeine intake for some time now. Figured i would try this since its only got a 5th of the caffeine coffee does. Was really surprised at how well this product worked!!! Gives you more energy and clarity to focus. Also it was stronger than regular coffee with no crash!!!!. Very impressed. I drink it cold with oatmilk and snickers creamer.

    Was this helpful?
  • Rosalind P.
    Verified Buyer
    joey on-demand (60 servings)
    Reviewing
    joey on-demand (60 servings)
    Rated 5 out of 5 stars
    Great morning alternative

    Love Joeys. Have switched from coffee as I feel more like I’m drinking something decadent like hot chocolate (but not hot chocolate!). Highly

    Recommend.

    Was this helpful?
  • Meredith o.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Delicious!!

    This exceeded my expectations…like many have said, it does not taste like coffee but instead is like a really rich, full bodied hot cocoa. I have this instead of my second cup of coffee every morning. I have already turned several friends onto it as well. And the many health benefits are a huge bonus.

    Was this helpful?
  • Tracy R.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Weaning off caffeine.

    I was coming off caffeine and Joey really helped. I have tried other coffee alternatives and didn’t care for the taste. I actually liked joeys rich flavor and looked forward to it each morning.

    Was this helpful?
  • Paul C.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Delicious!!

    While I enjoy coffee, I love my daily cup of joey. It tastes great and I enjoy the more subtle and lasting energy that it gives me compared to coffee. I like that it is concentrated with great ingredients and not thinned out with coffee since I can drink that separately if I want.

    Was this helpful?
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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed