joey vip | Joe'y coffee alternative being poured into a white mug next to a piece of toast joey vip | Joe'y joey joey
joey vip | Joe'y
coffee alternative being poured into a white mug next to a piece of toast
joey vip | Joe'y
joey
joey

joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
2,338 Reviews

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• Recyclable & reusable copper-tone bag
• $0.80 - $1.39 per serving

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.80 / cup
(save 28%)

2. Select your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 2,338 reviews
Total 5 star reviews: 2.2k Total 4 star reviews: 128 Total 3 star reviews: 8 Total 2 star reviews: 1 Total 1 star reviews: 0
100%would recommend these products
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2,338 reviews
  • Peggy H.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    TASTY!

    I ENJOYED JOEY "COFFEE". IT GIVES ME MORE OF A HOT CHOCOLATE TASTE AND I DON'T MIND THAT AT ALL. IF I STAY CONSISTENT WITH IT, I COULD DEFINITELY GIVE UP COFFEE. I LIKE THE FACT THAT IT IS GOOD FOR YOU AS WELL. ALSO, THIS HAS A BETTER TASTE THAN ANOTHER POPULAR MUSHROOM COFFEE ALTERNATIVE OUT THERE.

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  • Stacy R.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    We love it!

    I was skeptical with my desire to have delicious coffee, which I still have a small cup every day. But follow that with Joe'y and it does so many things! Helps with focus, energy, digestion, calmness, even nail and hair strength I swear! I especially like to have some vanilla creamer and yes that might be cheating but it's truly delish. We tell everyone they should try it! Thanks!

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  • Mc Colli s.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Took a chance, out of curiosity...

    I have explored other herbal remedies over the years, just never got around to mushrooms.. and I realize that there are mushrooms out there with at least several good benefits. I'm glad I ordered Joey! -I have certainly noticed a difference in mental clarity, enhanced focus, and an uptick in energy. I know what to brew now when I need this kind of boost! Thank you.

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  • Alysa E.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Joey is amazing!

    I thought I'd never be able to give up coffee and with Joey I could. I actually feel good after drinking Joey and I don't get tired of the taste. Coffee is boring. Joey is amazing!

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  • Christina C.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Unexpectedly Delightful

    Being different from other coffee substitutes I’ve tried. Delicious flavor and satisfies my desire for yet another cup of coffee as I wean myself back from 3-4 cups/day. Highly recommended!!

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  • Cynthia H.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Like magic

    I don’t know if it’s the mushrooms, the cocoa, or the adaptogens, but I’m sleeping better, not eating as much sugar, and I’m always in a good mood. It’s a miracle drink

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  • Joseph E.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Best tasting mushroom coffee

    I tried Joey first, then I tried mud, water, and a couple others, and eventually came back to Joey’

    By far the best flavor, and best value for the money.

    Above my Joey coffee.

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  • Josh W.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    joey is special

    Sensitive to coffee, joey has come to the rescue. It's in a unique category of it's own. Rich, bold, and flavorful - there are so many benefits to this special drink. Highly recommend you giving it a try!

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  • Susan W.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Focus and energy

    I've been drinking Joe'y for about a year. It definitely allows me to focus and have energy throughout the whole workday. It has a taste between coffee and cocoa, very palatable. I found Joe'y when I was looking for a vegan gift option for my sister, and then I decided to try it myself. I'm happy with my decision!

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  • Cindy C.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    I am loving it

    I love my new mushroom coffee joey It is really changing my body In good ways I love the taste of it I look forward to getting my mushroom coffee every morning I am loving it

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  • Paul W.
    Verified Buyer
    joey on-demand (60 servings)
    Reviewing
    joey on-demand (60 servings)
    Rated 5 out of 5 stars
    My Morning Ritual

    I really love my morning mug of steaming hot Joey each day! It's my go-to beverage since I gave up caffeinated coffee. Don't get me wrong, I love the taste of fresh coffee but this brew fills the void. My favorite mix is Joey with added hot milk and stevia. Tip... I use my bamboo whisk (for mixing green tea matcha) to hand-blend the ingredients. Yummy!

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  • Alyce K.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Love Joey

    I love this product and don't like to run out.

    Your customer service is very lacking. Still have not received my November 11 order for 60 serving size of Joey.

    Alyce

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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed