Joey coffee alternative being poured into a white mug next to a piece of toast Joey Joey Joey
Joey
coffee alternative being poured into a white mug next to a piece of toast
Joey
Joey
Joey

Joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
5,986 Reviews

 

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• From just $0.80 per cup
• 100% money-back guarantee

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.75/cup

Plus free starter kit!

Frother + Scoop +
Recipe Book

2. Select your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 5,986 reviews
Total 5 star reviews: 5.6k Total 4 star reviews: 374 Total 3 star reviews: 41 Total 2 star reviews: 9 Total 1 star reviews: 11
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5,986 reviews
  • Joseph M.
    Verified Buyer
    Reviewing
    Joe'y On-demand
    Rated 5 out of 5 stars
    Tasty Beverage

    I prepare a glass for my wife every morning.

    Was this helpful?
  • Allie G.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Good stuff

    I really do love this drink. Warm and comforting, and it doesn’t send me into anxiety. I feel calm and alert and ready to face my day!

    Was this helpful?
  • Audrey S.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Best coffee alternative

    I’ve been on the Joe’y train for a while now. Drink it most mornings, usually for a couple of weeks at a time then I take a week off. I fill a tbsp with about 10 oz hot water then add oat milk.

    Was this helpful?
  • Brenda H.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Taste good!

    Taste good and really gives you a boost in energy. I am very happy with the flavor.

    Was this helpful?
  • Ronald E.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Love it!

    I so so enjoy this. Hard to describe the taste. Smooth. Unlike coffee which gives a short lived and thin jittery energy this gives a long lasting and full energy. I am a marathoner. I love having a cup of this before a long distance training run. It has spoiled me. I have little interest in returning to that cup of coffee in the morning. This is so much more satisfying.

    Was this helpful?
  • Catherine K.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Love it

    I genuinely love the way this tastes and makes me feel. It has almost totally replaced coffee for me. It’s a great product that I can’t live without!

    Was this helpful?
  • Majah J.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Healthier than coffee/yummier than hot chocolate!?!

    Was happy my neighbor gifted us with a bag of Joey for Christmas -had been craving “hot chocolate”- and feel this is a healthier version -WITH a pick-me-up!! I usually add a healthy sweetener and have it in the afternoon as a treat.

    Was this helpful?
  • Carol H.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Carol Hansen ?

    I have enjoyed Joey, adding honey and other stuff...

    I finally tried it with milk ! What a difference !

    Was this helpful?
  • Joe L.
    Verified Buyer
    Reviewing
    Joe'y On-demand
    Rated 5 out of 5 stars
    Why drink coffee ever again!?!?

    Granted, I do miss that morning smell, but I'm loving the new Joe'y routine. The taste surpassed expectations and the health benefits far outweigh any longing for coffee.

    I went a week plus with no additives but have started adding collagen and just a little coconut milk.

    The no bloating thing is real too...

    Was this helpful?
  • Nikki C.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    more to love...

    I'm really enjoying the larger package. I don't have to stress about running out before my next shipment. So glad they did this!

    Was this helpful?
  • Julie G.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Sensitive To Caffeine

    I have always been sensitive to Caffeine and even though I enjoy the taste of coffee, I can't drink it. I start my day with a cup of Joey and it does not give me the jitters or make me feel like I'm bouncing off the walls. It makes me feel happy, energized and my coworkers know when I have it because I'm more talkative. :) The only thing that upsets me, and maybe it's only me, but in the morning when I wake up, I already have a slight headache because my brain wants that caffeine, even the small dose that Joey has. If I ever wanted to stop drinking it, I'd probably be looking at a 2 or 3 day withdrawal but I'm not planning on it, as I enjoy it very much.

    Was this helpful?
  • Patricia
    Reviewing
    Joey
    Rated 5 out of 5 stars
    5 Stars

    Love the flavor and health benefits

    Was this helpful?
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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed