joey vip | Joe'y coffee alternative being poured into a white mug next to a piece of toast joey vip | Joe'y joey joey
joey vip | Joe'y
coffee alternative being poured into a white mug next to a piece of toast
joey vip | Joe'y
joey
joey

joey

$20.00 | 18 servings
$20 | 18 servings
5.0
Rated 5.0 stars
383 Reviews

joey isn’t coffee. It’s your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place.

Consider this the next generation of your morning routine.

• 18 fresh cups of joey
• Recipe card
• Recyclable & reusable copper-tone bag
• $0.80 - $1.39 per serving

It's delicious, but don’t expect a coffee or a tea. joey is its own drink. Not too sweet & not too bitter - it’s bold, rich, & roasted to perfection. Notes of cacao, roasted chicory, & a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
Pick your size!

joey

18 cups
$1.11 per cup

big joey

60 cups
$0.80 per cup

Pick your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
5.0
Rated 5.0 stars
Based on 383 reviews
Total 5 star reviews: 365 Total 4 star reviews: 18 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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383 reviews
  • Michael M.
    Verified Buyer
    Rated 5 stars
    Love this stuff

    As someone who has had mud and coffee regularly over the last 4 years, I’m a full convert. Not only does it taste better than both, I feel great about the blend if adaptogens, and low caffeine. I love my joe’y with heavy cream, shaken not stirred.

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    58 minutes ago

    Thank you, Michael! Incredible to hear you're a full convert and enjoying the taste and benefits. Shaken, not stirred got me! Enjoy!

  • Matthew M.
    Verified Buyer
    Rated 5 stars
    Amazing coffee replacement!

    I drank coffee for about 15 years and developed some pretty bad acid reflux. Initially, I switched to Mud Wtr another coffee alternative. It was very grainy and did not have a good taste. Discovered Joe'y and I'm in love. I am excited where Joe'y and the founders are headed. Great product and great people to communicate with. If you're looking to make a switch from coffee to a delicious, no jitters, replacement then look no further.

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    1 minute ago

    Thank you, Matthew - and welcome back! So happy to hear you're enjoying joe'y! We're pumped you finally got to give it a try. Cheers!

  • richard c.
    Verified Buyer
    Rated 5 stars
    Amazing coffee substitute

    There’s no doubt in my mind that I made the right choice by dropping coffee and switching to Joey.

    My energy level is better and my mental clarity has definitely improved!

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    34 minutes ago

    Thank you, Richard! This is so awesome to hear. Glad you're getting the better boost of energy and mental clarity with joe'y - enjoy!

  • Mary J.
    Verified Buyer
    Rated 5 stars
    I love my Joe'y!!

    I love the flavor. I don't drink my regular coffee anymore. I actually add it to my coffee and I feel like I've gone to a specialty coffee shop. Yummy!!

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    37 minutes ago

    Thank you, Mary! So happy to hear joe'y helped curb the coffee and you're loving it! Cheers!

  • Jason L.
    Verified Buyer
    Rated 5 stars
    Thank you

    For saving me from sleepless nights!

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    36 minutes ago

    Thanks, Jason! And happy to hear joe'y is helping! Enjoy!

  • Carla F.
    Verified Buyer
    Rated 5 stars
    Highly recommend-the taste is great

    I think it’s delicious- very happy with this produce. Add a little cinnamon and natural creamer and maple syrup - blend and enjoy

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    35 minutes ago

    Thanks, Carla! Happy to hear you're enjoying joe'y! And your recipe sounds delicious - cheers!

  • Molly M.
    Verified Buyer
    Rated 5 stars
    Best I've tried!

    I have tried many coffee alternatives, I love coffee but am too sensitive to caffeine. Joe'y is the best one I've tried! It is so tasty, I fully recommend it! It has a full, rich flavor, tons of roastyness, pretty cocoa forward. It's good with hot water and just a little milk or mostly milk. It mixes up really well, I'm obsessed with Frothy but it doesn't even need anything besides a spoon to mix up. Great for when I'm at work or traveling since it doesn't require any tools!

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    Yesterday

    Thank you, Molly! Such a huge compliment for us! Really happy to hear you describe joe'y as full, rich, and roasted - all the things we like to hear. Enjoy!

  • Amy I.
    Verified Buyer
    Rated 5 stars
    Great coffee alternative

    I like Joe’y the best of the lower caffeine alternatives to coffee. My husband and I both drink a cup in the morning now.

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    2 days ago

    Thank you, Amy! We love to hear when customers share joe'y with their family and friends! Enjoy!

  • Alexander T.
    Verified Buyer
    Rated 5 stars
    Delicious

    Love the product!

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    2 days ago

    Thanks, Alexander! Glad to hear you're enjoying joe'y! Cheers!

  • Jeremy B.
    Verified Buyer
    Rated 5 stars
    Amazing

    I loved everything about it and didn't know there was a drink that could taste this good

    Was this helpful?
    J Profile picture for Joe'y
    Joe'y
    2 days ago

    Thank you, Jeremy! Really happy to hear you're enjoying your joe'y!

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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed