joey

$20.00 | 18 servings
$20 | 18 servings
Rated 5.0 out of 5
Based on 166 reviews

joey isn’t coffee. It’s your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place.

Consider this the next generation of your morning routine.

• 18 fresh cups of joey
• Recipe card
• Recyclable & reusable copper-tone bag
• $0.80 - $1.39 per serving

It's delicious, but don’t expect a coffee or a tea. joey is its own drink. Not too sweet & not too bitter - it’s bold, rich, & roasted to perfection. Notes of cacao, roasted chicory, & a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
Pick your size!

joey

18 cups
$1.11 per cup

big joey

60 cups
$0.80 per cup

Pick your frequency!

Heat 8oz
of water

Add a
tablespoon

Optional:
milk & sweetener

Enjoy
hot or iced

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
average rating 5.0 out of 5
Based on 166 reviews
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100% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by Andrea W.
Verified Buyer
Rated 5 out of 5

<3

Great way to wake up

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Joe'y

Thanks, Andrea!! Cheers to great mornings! ☕🙌

Review posted
Reviewed by Jennifer G.
Verified Buyer
Rated 5 out of 5

Delicious

Great coffee alternative- earthy and nutty with a rich texture.

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Joe'y

Thanks, Jennifer! Happy to hear you're enjoying joe'y!

Review posted
Reviewed by Brielle H.
Verified Buyer
Rated 5 out of 5

Amazing coffee alternative!

This is the second coffee alternative I’ve tried & this is the best one. The taste is great & I don’t need to add regular sugar, only 3 teaspoons of my creamer. Keeps me alert & energized throughout the day with no crash. Will continue to buy this product.

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Joe'y

Thanks, Brielle! So happy to hear joe'y passed the test! Enjoy!

Review posted
Reviewed by Ana M.
Verified Buyer
Rated 5 out of 5

It is great!

I've used it for several weeks now after my morning workout instead of getting coffee. For one, I've saved money, two I've saved my health from the caffeine crash, and three I honestly feel I'm much more relaxed at work!

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Joe'y

This is awesome! Price is so important to us - we're always thinking about how to make joe'y as affordable as possible. Happy to hear that it's saving you money! Thanks, Ana!

Review posted
Reviewed by Marc C.
Verified Buyer
Rated 5 out of 5

Delicious

Cant go a morning without it! I add an oar milk creamer and it’s literally just like a milkshake ! Gives me the buzz of caffeine without the jits!

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Joe'y

Thanks, Marc! It's funny you say milkshake - whenever I add oat milk I think joe'y tastes like a dessert. Happy to hear you're loving joe'y!



Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed