joey coffee alternative being poured into a white mug next to a piece of toast joey vip | Joe'y joey nutrition facts for joe'y coffee alternative
joey
coffee alternative being poured into a white mug next to a piece of toast
joey vip | Joe'y
joey
nutrition facts for joe'y coffee alternative

joey

$20.00 | 18 servings
$20 | 18 servings
Rated 5.0 out of 5
Based on 145 reviews

joey isn’t coffee. It’s your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place.

Consider this the next generation of your morning routine.

• 18 fresh cups of joey
• Recipe card
• Recyclable & reusable copper-tone bag
• $0.80 - $1.39 per serving

It's delicious, but don’t expect a coffee or a tea. joey is its own drink. Not too sweet & not too bitter - it’s bold, rich, & roasted to perfection. Notes of cacao, roasted chicory, & a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
Pick your size!

joey

18 cups
$1.11 per cup

big joey

60 cups
$0.80 per cup

Pick your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
average rating 5.0 out of 5
Based on 145 reviews
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Write a Review
Review posted
Reviewed by Steven B.
Verified Buyer
Rated 5 out of 5

Really good.

Non coffee drinker here. This is actually really tasty and I feel noticeably more energetic throughout my day. Give it a try!

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Joe'y

Thanks, Steven! So awesome to hear we've converted a non-coffee drinker - you guys can be tough to convince but happy to hear joe'y did it!

Review posted
Reviewed by Lila S.
Verified Buyer
Rated 5 out of 5

Great produce and customer service

Super yummy. I’ve had it with a double shot of coconut milk shorty in the afternoon, in my morning smoothie, and sometimes in my morning coffee when I need a little extra help. Delicious any way. Yes, it’s gritty, but all of the competitors are, and the trick really is to use a frother to get it distributed enough not to notice. Warm spices, earthy, not itself sweet, and pairs nicely with a cool breeze.

More impressively, their customer service is prompt and polite and extremely gracious. My mail carrier lost my first package (the Joey shipped quickly and without fault) and they happily sent me a replacement to a new address, even though it wasn’t their fault.

These kinds of businesses deserve your dollars.

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Joe'y

Thank you so much, Lila! We're a small team but we try our best! Really happy to hear you're enjoying joe'y - and as for the grittiness, we're constantly improving our ingredients to make joe'y as smooth as possible. We recently improved our ingredients to boost solubility by 85% and it's only getting better!

Review posted
Reviewed by Mendel R.
Verified Buyer
Rated 5 out of 5

Delicious

Very tasty.

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Joe'y

Thanks, Mendel! Happy to hear you're enjoying!

Review posted
Reviewed by Michelle M.
Verified Buyer
Rated 5 out of 5

Joe’y got me signin’!

Regular coffee makes me too anxious and irritated these days. Joe’y is energizing and uplifting without the side effects. The song that came to mind was Concrete Blonde’s underrated classic “Oh Joe’y I’m not angry anymore…!” 😆

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Joe'y

Hahaha I love it!! Happy to hear you've found joey and our new theme song! 🎶☕

Review posted
Reviewed by Jared S.
Verified Buyer
Rated 5 out of 5

Really Tasty Mushroom Coffee

I'm a big regular coffee drinker and was curious about mushroom coffee. I had this plain, with oat milk, with honey and oat milk, and with a dash of coffee added. All were awesome! I even started adding some to my coffee just for the flavor. Super tasty and a lot of fun trying different combos. Tastes to me like a really delicious hot chocolate with spices.

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Joe'y

Thanks, Jared! Sounds like you've tried all the classic joey combos - happy to hear you're loving it! (huge compliment coming from a coffee lover like yourself)



Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed