joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
2,389 Reviews

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• Recyclable & reusable copper-tone bag
• $0.80 - $1.39 per serving

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.80 / cup
(save 28%)

2. Select your frequency!

Heat 8oz
of water

Add a
tablespoon

Optional:
milk & sweetener

Enjoy
hot or iced

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 2,389 reviews
Total 5 star reviews: 2.3k Total 4 star reviews: 130 Total 3 star reviews: 8 Total 2 star reviews: 1 Total 1 star reviews: 0
100%would recommend these products
2,389 reviews
  • Jessa L.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Best coffee alternative!!

    Decided to stop drinking coffee because of how it makes me feel. Joe’y is the perfect alternative, I didn’t have any problem switching over and have more energy all day and it’s soooo delicious!

  • Jody B.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Love me some Joey

    Just this afternoon, I was so tired I said, let me make some Joey and from the first swallow I was awake doing dishes making dinner I had nice energy.

  • Virginia C.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Rich and delicious

    Have made the pumpkin drink recipe included w/joey. Really yummy?!

  • Ani L.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Joey--my new best friend

    I'd always preferred all things coffee over chocolate. I doubted I could ever give up coffee when my doctor said I must because it caused cystitis.. My sister sent me a link to Joey and I tried a few cups, but returned to coffee....and bladder pain. After going through coffee withdrawal, I now look forward to my satisfying morning Joey. I like it creamy so I add lots of milk, sometimes I make it latte style. I notice a gentle lift of energy, focus and mood that stays with me all day. Occasionally I try a coffee and can really appreciate how much better Joey is for me...and my cystitis.

  • Mary C.
    Verified Buyer
    joey on-demand (60 servings)
    Reviewing
    joey on-demand (60 servings)
    Rated 5 out of 5 stars
    Perfect gift!

    Bought this for a friend who was wanting to try an alternative to coffee ;)

  • Maile W.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    my new daily drink

    Joey has become my new daily drink after years of being a morning coffee drinker. It has been two months, and Joey gives me the energy I need and the focus too. I also tastes delicious.

  • Jen E.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Great alternative!

    I love Joey! I have used other brands of coffee alternatives and by far, Joey is the best! Great taste and nothing left in my mug afterwards.

  • Ed B.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Works for us

    My wife and I have tried other brands and find Joey to be better for us. We drink it without creamers and the taste is alright for us. My wife only drinks this and I supplement my morning cup of coffee with Joey in the early afternoon . Really keeps me alert all day without jitters. My afternoon gym sessions are great.

  • Kris W.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Glad I found Joe'y

    We love the great blend that Joe'y offers. The taste is amazing and so smooth. The flavor has a taste of chocolate and who doesn't love chocolate?! Alone or with creamer/milk we look forward to our morning coffee and trust me, you don't get the jitters!!

  • Kimberly M.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Joe’y Love

    So happy to have found this wonderful brew! I’m loving it! It hasn’t replaced my morning cuppa but it is my go-to when I want a midday or afternoon pick-me-up. I drink it black, and I think it’s delicious. It satisfies my cravings for both dark chocolate and black coffee, but without the extra calories and caffeine jitters. Very pleased with this product .

  • Linda J H.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Better Taste

    Tried other brand, more like mud. Joey is light with a pleasant cinnamon taste. A win for me!!!!

  • Ali I.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Joey is the Coffee-Addict Savior

    I was so upset when I was told I had to give up coffee because of my stomach ulcer, as someone who drank 5 cups a day where coffee was basically part of my identity. I gave a couple other reputable brands a try and was not impressed. SO glad I found Joe’y cause my caffeine headaches are gone and my stomach is unbothered because of the little to no acidity. I love the taste and smell of it. It dissolves well cause it’s super finely ground, I use a frother though cause I like the foaminess it adds. Definitely making the switch easier and Im already feeling the effects of the superfoods after 2 weeks of consistent use. I might be a lifer even after I’m cleared to go back to coffee, you got a loyal customer in me!

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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed