joey vip | Joe'y coffee alternative being poured into a white mug next to a piece of toast joey vip | Joe'y nutrition facts for joe'y coffee alternative
joey vip | Joe'y
coffee alternative being poured into a white mug next to a piece of toast
joey vip | Joe'y
nutrition facts for joe'y coffee alternative

joey

$20.00 | 18 servings
Rated 5.0 out of 5
Based on 21 reviews

joey isn’t coffee. It’s your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place.

Consider this the next generation of your morning routine.

• 18 cups of joey
• Recipe card
• Recyclable & reusable copper-tone bag
• $1.11 - $1.39 per serving

It's delicious, but don’t expect a coffee or a tea. joey is its own drink. Not too sweet & not too bitter - it’s bold, rich, & roasted to perfection. Notes of cacao, roasted chicory, & subtle cinnamon blend together for a smooth finish & none of the acidity.
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade adaptogen & mushrooms will kick-in to increase your natural energy, focus, memory, mental performance, and more. Soon enough, you'll look around and realize you're the upgraded version of yourself. And then you can go off and do anything and everything you ever wanted to.

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
average rating 5.0 out of 5
Based on 21 reviews
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Review posted
Reviewed by Kristen W.
Verified Buyer
Rated 5 out of 5

Game-changer to my morning routine

I love the taste of coffee but drinking more than one cup gives me the jitters and low degree of anxiety. I drink Joe'y after my coffee on days when I need a boost to get a lot of work done. What a game-changer. I'm more focused and productive while being in a zen zone with zero anxiety. I love the list of ingredients in this product. If there was a monthly (30 day) supply offered, I'd sign up for subscription!

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Joe'y

Thank you so much, Kristen!! We can't tell you how much we appreciate it (and thanks to your suggestion, the bigger bag joe'y is in the works!)

Review posted
Reviewed by Jacqueline H.
Verified Reviewer
Rated 5 out of 5

So good especially with creamer

I drink it everyday and I still crave it in the morning!

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Reviewed by Austin S.
Verified Reviewer
Rated 5 out of 5

Preferred Coffee Alternative

As someone who's coffee consumption habits spawn from desired increase in productivity (despite the taste), I've always been skeptical of products that contain lower amounts of caffeine yet promise the same energy.

Not only did Joe'y provide me with MORE energy than my typical Starbucks order, but the effects lasted considerably longer as well. I'm taking less trips to the coffee maker, spending far less than I normally would on coffee, and enjoying a drink whose taste is night and day to my old go-to.

I realistically can't see myself going back.

P.S. Please consider selling Joe'y in larger quantities in the future!!

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Reviewed by Anna S.
Verified Reviewer
Rated 5 out of 5

Prefer it to coffee now

Wonderful. It's easier to drink that coffee for me and it makes me feel so better.

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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed