It’s not coffee, it’s .
And it does 12x more.
Joe’y does 12: focus, energy, gut health, & more. Packed into a mug you’ll actually look forward to.
Over time, your entire morning has been upgraded. Why hasn’t your cup of joe?
We didn’t just throw mushrooms into coffee and call it an upgrade. We built a better morning drink.
1 coffee beandoing one job
12 superfoodsdoing twelve jobs
- 1StaminaCordyceps
- 2ImmunityReishi
- 3MemoryLion’s Mane
- 4StressAshwagandha
- 5Calm focusL‑Theanine
- 6Prebiotic fiberRoasted Chicory Root
- 7Slow burnSingle‑Origin Cacao
- 8DigestionRoasted Dandelion Root
- 9AntioxidantsGluten‑Free Barley
- 10The caffeineJoe’y Superfood Seed
- 11Brain powerCinnamon
- 12Trace mineralsHimalayan Pink Salt
Focus, energy, gut health, and longevity, all in one mug.
Click to learn more
Sharp is good. Wired is not.
Lion’s Mane is the most studied mushroom of the bunch, and the one people reach for when the goal is memory. L‑Theanine, the amino acid in green tea, takes the edge off caffeine rather than adding to it. Cinnamon is in there for the flavor and for what a dash of it does for brain power.
Your morning lift. No afternoon cliff.
55mg of caffeine, and none of it from a coffee bean. It comes from our superfood seed, a Brazilian berry with a longer half‑life than coffee. Cordyceps is the mushroom people take for stamina. Cacao brings theobromine, which lifts you more slowly and lets you down more slowly.
86% of surveyed customers said Joe’y helped them cut back on caffeine. Survey of 424 purchasers, July 2025.
Feed your gut instead of emptying it.
Coffee is a diuretic, and for a lot of people it’s the reason the morning starts in a hurry. Every cup of Joe’y carries 2g of prebiotic fiber instead: roasted chicory root, which feeds the gut biome, and roasted dandelion root beside it. Both are also where the deep roasted flavor comes from.
Putting the long in longevity.
Nobody drinks one cup and gets healthier. What moves is the thing you do every morning, 365 times a year, without thinking about it. Reishi is the mushroom with the longest track record for immune support. Ashwagandha is the adaptogen people take when stress is the thing getting in the way. Both are in every cup.
None of it matters if it’s not delicious.
"Love the flavor, love the effects. Uplifting energy without the jitters I used to get from coffee."
"I love this cacao mushroom blend, it’s so flavorful and energizing, no caffeine crash like with coffee. I have mine with nut milk like a latte. So yummy!"
"I’ve been drinking Joey for over a year. I love the taste! And I love that it helps me focus at work first thing in the morning."
"I’ve found Joe’y to be a good tasting way to start the morning with just the right amount of buzz to get me going. No big crash later in the morning."
Start with the Starter Kit.
Just 80¢ per cup.
- Save 20% on every order
- Free shipping on every order
- No commitment, cancel anytime
My reason was my heart health. Yours could just be the 3PM slump.
I loved coffee. Then one night, many coffees deep, I passed out on the library floor. The tests came back with a heart condition, and my doctor was clear: the coffee had to go.
Cutting back cold-turkey made me miss the ritual. So I spent a year in a messy kitchen chasing a deliciously roasted flavor, steady energy, and real farm-sourced ingredients. Legend has it there’s still Joe’y dust on my ceiling fan.
Joe’y really works and I’m excited for you to give it a try.
Brendan, Founder (and his mom!)
Sources. Taste figures and the 86%: consumer survey of 424 Joe’y purchasers, July 2025. Caffeine and fiber per serving: the Joe’y Original nutrition panel, 55mg of caffeine and 2g of prebiotic fiber from roasted chicory and dandelion root. Rating and review count: verified Okendo reviews from our own store, at time of publication. Reviews are quoted as written; nothing inside a quote is changed and some are trimmed at the end. “Twelve” is the count of superfood ingredients in the Joe’y Original blend.