You Can Trust Joe'y

From 12 farms
to your mug.

Every cup of Joe'y is the result of relationships we grew from scratch, a recipe we created ourselves, batches we still personally taste, and improved upon using the only reviews that really matter: yours.

Walk the journey Skip to the results

Lion's Mane FarmPacific Northwest

Cacao FarmEcuador

Cinnamon FarmSri Lanka

Reishi FarmYunnan, China

We know every farm by name.

12 farms, 12 ingredients

One trusted partner farm for each of the 12 superfoods, mushrooms, and adaptogens that go into every cup.

100% personally vetted

We personally know every one of our ingredient farms and suppliers. No anonymous brokers, no mystery sources.

Grown where they belong

Our mushrooms are grown in their natural environments and on dedicated farms, not in a lab.

Fully traceable

Our vertically integrated relationships go from seed to scoop. If we can't see it, we don't ship it.

Fruiting body only

We use 100% fruiting body mushrooms, the part of the mushroom with the highest concentration of active compounds.

Fair-trade, sustainable

Every supplier is vetted for sustainability and safety. Most of our ingredients carry USDA Organic and fair-trade certifications.

The 12 superfoods in every cup

Lion's Mane
Reishi
Cordyceps
Ashwagandha
P. cupana
Cacao
Chicory Root
Dandelion Root
Cinnamon
L-Theanine
Himalayan Pink Salt
Gluten-Free Malt

We formulated it ourselves.
And we still taste every batch.

(Yes, we drink Joe'y all day! Yes, that's a perk!)

Crafted in Salt Lake City

Every batch is made in the American Mountain-Prairie region by the best team anyone could ask for.

Made from scratch

We didn't license a recipe or order it off a shelf. We invented Joe'y ourselves, ingredient by ingredient.

Dietitian approved

Joe'y drinkers include nutritionists, dietitians, and doctors at top US hospitals: Stanford, Mass General, and beyond.

Brendan, founderChief taster (by accident)

Stricter than regulation testing.
On every ingredient.

Independent labs

Every ingredient is sent to third-party labs for purity and potency testing.

Certified across the board

Vegan, gluten-free, non-GMO, keto-friendly, fair-trade, and OU Kosher. Many ingredients are USDA Organic.

Consistent from cup to cup

We go above and beyond with testing so the cup you have today delivers the same flavor and benefits as the one you have next month.

See for yourself

Browse our complete lab results and Certificates of Analysis.

View test results →

All of that work shows up in the cup.

It tastes good.

96% of Joe'y drinkers say it does not taste like mushrooms.

91% say Joe'y tastes better than every other mushroom coffee or coffee alternative they've tried (and they've tried them all).

87% love the taste from the very first cup.

It powers your day.

86% of daily Joe'y drinkers say it has helped them cut back on caffeine.

86% of daily Joe'y drinkers say their productivity has improved.

84% say they look forward to their mornings now that they're drinking Joe'y.

82% have experienced fewer caffeine crashes since becoming a Joe'y drinker.

81% noticed a difference within the first few weeks (and 20% of those felt it from the first cup).

75% say they feel more focused when they drink Joe'y.

You'll feel better.

85% say they feel healthier now that they drink Joe'y.

80% say they feel more in control of their health when they drink Joe'y.

76% say Joe'y has improved their gut health.

It's the best you'll try.

91% say Joe'y tastes better than every other mushroom coffee or coffee alternative they've tried.

84% say they look forward to their mornings now that they're drinking Joe'y.

76% say Joe'y makes them feel better than every other mushroom coffee or coffee alternative they've tried.

Find your flavor.

Original Joe'y

The perfectly roasted, deliciously smooth one

Shop Original →

Vanilla Joe'y

The toasty, creamy, lightly sweet one

Shop Vanilla →

Mocha Joe'y

The bold, deep, dark chocolatey one

Shop Mocha →

*Consumer survey of 468 Joe'y purchasers, July 2025