coffee alternative being poured into a white mug next to a piece of toast

joey

Name: joey
Brand: Joe'y
SKU: JSR1
Price: 25.0 USD
Availability: InStock

$20.00 | 18 servings

$20 | 18 servings

4.9

Rated 4.9 out of 5 stars

4,055 Reviews

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey
• Recipe card
• $0.80 - $1.39 per serving
• 100% money-back guarantee

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!

You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.

joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

Stainless steel
20,000 RPM
Travel case
AAA battery-powered

1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.80 / cup

2. Select your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced

"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.

Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy

A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic

How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity

You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance

Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus

0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy

Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity

Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress

This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition

And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao
+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley
+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root
+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha
+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane
+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps
+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi
+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine
+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon
+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Friends of joey!

4.9
Rated 4.9 out of 5 stars
Based on 4,055 reviews
Total 5 star reviews: 3.8k Total 4 star reviews: 234 Total 3 star reviews: 22 Total 2 star reviews: 3 Total 1 star reviews: 4
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4,055 reviews
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Rebecca P.
Verified Buyer
Reviewing
joey (60 servings)
Rated 5 out of 5 stars
So much better than coffee!
I decided to try this after someone recommended it. I have been a heavy coffee drinker for years, and was so tired of the caffeine spike and crash, then subsequent brain fog. Joe'y is great...the taste, and sustained energy and focus throughout the day without the crash is an added bonus! I'm a convert and recommend it to everyone now!
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Brenda R.
Verified Buyer
Reviewing
joey x monthly
Rated 5 out of 5 stars
Joey x monthly
We love this drink, I have it coming regularly because we do not want to run out. When I drink it in the morning, I feel good throughout the day!
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James R.
Verified Buyer
Reviewing
joey (60 servings)
Rated 5 out of 5 stars
Joey starts my day like feel Good Friday every day.
I have been drinking Joey daily for the past six months and find the 60 serving size perfect for one month. I enjoy the flavour with or without a splash of oat milk. The ingredients are packed with organic nutrition to provide all I need until my mid day meal.
Try it and you’ll fall in love as I have.
Thank you Amanda and Brendan.
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Deborah T.
Verified Buyer
Reviewing
joey
Rated 5 out of 5 stars
Excellent product!
I have found that drinking at least one cup a day helps me have more energy
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Milan K.
Verified Buyer
Reviewing
joey (60 servings)
Rated 5 out of 5 stars
Great stuff!
Not quite enough
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Kevin K.
Verified Buyer
Reviewing
joey (60 servings)
Rated 5 out of 5 stars
Best start to the morning!
No jitters! No funky aftertaste! No stomach upset! All things that coffee left me with, but not with Joey. A great flavor, just a hint of chocolate; I love it straight or with a hint of vanilla almond milk. Just a great start to my day, or later in my day when I start to lag or lose focus. Love it!
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Jess M.
Verified Buyer
Reviewing
joey
Rated 5 out of 5 stars
Helped me kick coffee every morning!
This has been a great substitute and helped tremendously with kicking a caffeine addiction! Love the taste - hot or iced!
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Mark H.
Verified Buyer
Reviewing
joey on-demand
Rated 5 out of 5 stars
Great product but a little more than I can afford being on a fixed income.
It’s a fantastic product, ordering is easy delivery is fast. I just wish I could afford it on a regular basis. But you guys do a great job with all of that.
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Sandra N.
Verified Buyer
Reviewing
joey
Rated 5 out of 5 stars
Mom loves it
We only drink hot beverages in the winter but this has been an excellent alternative to Regular coffee.
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Steph D.
Verified Buyer
Reviewing
joey (60 servings)
Rated 5 out of 5 stars
My new choice
My brother introduced me to this brand. I have literally tried all of the "highly promoted" brands and while I do love Dose.... I absolutely prefer this one.
I Love the flavor, the blend, the health benefits that are not in other options, and the option to purchase a larger bag of 60 servings!! This is a game changer!!!
Recommend 10/10 but don't take my word for it, try it.
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Paulo V.
Verified Buyer
Reviewing
joey (60 servings)
Rated 5 out of 5 stars
Brilliant
Outstanding
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Heather K.
Verified Buyer
Reviewing
joey (60 servings)
Rated 5 out of 5 stars
Delicious
I love the flavor of joe'y, and the fact that it gives me energy to start my day!
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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed

joey

joey

big joey

Single-Origin Cacao

Gluten-free Barley

Chicory & Dandelion Root

Ashwagandha

Lion's Mane

Cordyceps

Reishi

L-Theanine

Cinnamon

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

Gluten-free Barley

Chicory & Dandelion Root

Ashwagandha

Lion's Mane

Cordyceps

Reishi

L-Theanine

Cinnamon

About joe'y

Friends of joe'y