joey vip | Joe'y coffee alternative being poured into a white mug next to a piece of toast joey vip | Joe'y joey joey
joey vip | Joe'y
coffee alternative being poured into a white mug next to a piece of toast
joey vip | Joe'y
joey
joey

joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
3,893 Reviews

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• $0.80 - $1.39 per serving
• 100% money-back guarantee

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.80 / cup

2. Select your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 3,893 reviews
Total 5 star reviews: 3.6k Total 4 star reviews: 227 Total 3 star reviews: 21 Total 2 star reviews: 3 Total 1 star reviews: 3
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3,893 reviews
  • Logan D.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Joey's coffee

    I've really enjoyed it so far. It's refreshing to have a nice hot, flavorful drink in the morning without having to worry about exceeeding my daily caffeine intake preferences. Great taste, nice and calm focus.

    Was this helpful?
  • Cristina
    joey on-demand (60 servings)
    Reviewing
    joey on-demand (60 servings)
    Rated 5 out of 5 stars
    5 Stars

    I love it 😍

    Was this helpful?
  • Alexis A.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Awesome!

    We've really been enjoying adding joey into our non-coffee adventure! I've tried several different brands and this one is one of my favorites. The flavor is nice with or without creamer. I feel energized in a nice even way after having it, it's great for an afternoon pick me up!

    Was this helpful?
  • Joe h.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Very happy with joe’y!

    Have been using about two months and absolutely love this morning drink. I feel so much better without the caffeine. Great product!

    Was this helpful?
  • Jolyne C.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    So good!

    Love love love Joey! Kicked my caffeine habit and made Joey part of my morning ritual.. don’t miss caffeine at all

    Was this helpful?
  • Jessica P.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Good Flavor

    The flavor is delicious! I was skeptical but the hints of Cocoa and cinnamon make this the perfect, soul soothing alternative. SO good!

    Was this helpful?
  • John Y.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Daily drink

    Been on the Joe’y train for six months. Loving the ride. Thanks to everyone who makes it possible.

    Was this helpful?
  • Kim J.
    Verified Buyer
    joey on-demand (60 servings)
    Reviewing
    joey on-demand (60 servings)
    Rated 5 out of 5 stars
    Love Joey!

    I love Joey Coffee Alternative. The cinnamon, chocolate and earthy flavor is something I really enjoy! I will definitely be ordering it on a consistent basis. I just add my usual heavy whipping cream and it is really delicious! It even gives me enough of a pick me up without the caffeine jitters from regular coffee. It doesn't taste like coffee which is fine with me. I enjoy a cup every morning!

    Was this helpful?
  • Prudence W.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    So good

    I live this coffee it tastes so goo. The crazy thing is o don’t like mushrooms but you can’t taste them!

    Was this helpful?
  • Julicia J.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    I LOVE JOEY!!

    It tastes great, is cost-effective, has clean ingredients, and it does the job! Very pleased with joey, I would say it's the best coffee alternative I've tried so far. I'm definitely a repeat customer!

    Was this helpful?
  • Jerone G.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Delicious

    So tasty and satisfying!

    Was this helpful?
  • Malisa
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    5 Stars

    Just started it three days in it definitely taste like coffee so far. I’m really happy with it time will tell all the benefits that it supposed to do, but I’m definitely enjoying it.

    Was this helpful?
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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed