Love the ritual.
Not how coffee makes you feel.
A coffee alternative with 55mg of caffeine, zero sugar, and energy that climbs instead of spiking. Same morning. Different afternoon.
What's actually in the cup
55mg of caffeine. Zero sugar. Energy that holds.
Coffee gets you there fast and leaves early. Joe'y starts lower, climbs slower, and doesn't hand you the bill at two o'clock.
Caffeine is measured per prepared cup. Brewed coffee varies a lot: an 8oz cup runs roughly 95 to 200mg, and published averages sit nearer 150mg.
Joe'y vs coffee
It isn't decaf. There's no coffee in it at all.
Decaf leaves you in the same cup, with the same acidity, minus the part you liked. Joe'y is built from a different plant entirely.
| Coffee | ||
|---|---|---|
| Caffeine per cup | 55mg | 95 to 200mg |
| Caffeine comes from | Joe’y superfood seed (Paullinia cupana) | The coffee bean |
| Coffee acidity | None | Yes |
| Prebiotic fiber | 2g | 0g |
| Superfoods and mushrooms | 12 3000mg | None |
You’re not giving up the ritual. You’re changing what’s in the cup.
Why Joe’y exists
I didn’t quit coffee because I wanted to.
My trigger was a heart condition. Yours is probably the two o’clock wall.
I ran track at the University of Pennsylvania and lived like a healthy robot: ate well, slept well, trained twice a day. I also found coffee, and it was love at first sip. The roasted flavor, the ritual, the boost.
Then one night, many coffees deep, I got dizzy and passed out on the library floor. The next day my doctors found a heart condition that made that much caffeine a bad idea, and told me to break up with coffee.
That was my trigger. Most people’s are quieter: the jitters, the afternoon crash, the cup that used to work and doesn’t any more. What we have in common is the thing nobody warns you about, which is that leaving coffee isn’t really about caffeine. It’s about missing the ritual.
I didn’t want a rebound. I wanted something just as good. So I spent a year in a messy kitchen with hundreds of formulas, chasing three things: a rich roasted flavor, steady all-day energy, and real farm-sourced ingredients. Legend has it there’s still cacao dust on my ceiling fan. That’s how Joe’y got made.
Brendan, founder of Joe’y
The part everyone worries about
Most coffee alternatives taste like a compromise. We don’t.
Joe’y tastes closer to cacao and cinnamon than to anything fungal. In a survey of 425 Joe’y purchasers, 93.4% said there is zero mushroom taste.
- One scoop, hot water, stir or froth. About ten seconds.
- Use water hot enough and it dissolves clean, with no grit at the bottom.
- Add milk and it’s a latte. Add ice and it’s iced Joe’y.
From people who switched
They came for the ritual.
They stayed for the afternoon.
Every review here is from a verified Joe’y buyer.
"I love my new morning ritual. A cup of Joey with my favorite almond creamer. I look forward to my mornings without any jitters."
"Coffee has been making me jittery but I miss that warm morning beverage. Joe'y hits the mark at a good replacement without the jitters"
"I was a coffee - holic. Couldn't get enough of it. On a search for something to substitute for coffee, I came across Joey. I think it's delicious and it definitely is a lovely substitute!"
"It was the answer to my energy issues when I got off caffeinated coffee. No crash or negative effects. We've been drinking this for over 3 years everyday."
"I love this cacao mushroom blend - it's so flavorful and energizing- no caffeine crash like with coffee. I have mine with nut milk like a latte. So yummy!"
"Really easy to make, great energy boost without the crash effect. Simple and very effective."
"I'm a black coffee drinker who was looking to cut back on caffeine and find something less acidic. I ultimately started drinking Joe'y mushroom coffee as it most resembled the texture and feel of my black coffee."
"The flavor is unlike any other coffee alternative. Smooth, clean, natural, subtle sweetness. It's perfect with nothing but your favorite milk."
"I really enjoy the flavor of original Joe'y and look forward to it every morning. The flavor is rich and the texture isn't gritty like some of the other brands."
Start with the Starter Kit.
Just 80¢ per cup.
- Save 20% on every order
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