You still love coffee.
It just stopped loving you back.
The ritual was never the problem. The side effects were. Joe’y lets you keep the ritual without the tradeoffs.
Joe’y is…55mg of caffeine. 12 superfoods. Energy that lasts.
Coffee gets you there fast and then drops by the afternoon. Joe’y starts you steady, lasts all day, and still lets you sleep.
Joe’y isn’t bad decaf. There’s no coffee in it at all.
Decaf leaves you in the same cup, with the same acidity, minus the energy. Joe’y is made from better ingredients.
| Coffee | ||
|---|---|---|
| Caffeine per drink | 55mg | 200mg+ (16oz coffeehouse) |
| Caffeine comes from | Joe’y superfood seed (Paullinia cupana) | The coffee bean |
| Coffee acidity | None | Yes |
| Prebiotic fiber | 2g | 0g |
| Superfoods and mushrooms | 12 3000mg | None |
You’re not giving up the ritual. You’re changing what’s in the cup.
Most coffee alternatives taste like a compromise. We don’t.
Deliciously roasted, chocolatey and zero mushroom taste. Plus it’s made to go great with all your favorite café fixings.
Consumer survey of 424 Joe’y purchasers, July 2025.
"I love my new morning ritual. A cup of Joey with my favorite almond creamer. I look forward to my mornings without any jitters."
"Coffee has been making me jittery but I miss that warm morning beverage. Joe'y hits the mark at a good replacement without the jitters"
"I was a coffee - holic. Couldn't get enough of it. On a search for something to substitute for coffee, I came across Joey. I think it's delicious and it definitely is a lovely substitute!"
"Since my doctor told me to reduce my caffeine, Joe'y has been a wonderful replacement in my morning cup. Joe'y helps ease me into my work day. It's warm and comforting without giving me the jitters and the acid that coffee always produced. It's just the right amount of a pick-me-up to get me moving"
"It was the answer to my energy issues when I got off caffeinated coffee. No crash or negative effects. We've been drinking this for over 3 years everyday."
"I love this cacao mushroom blend - it's so flavorful and energizing- no caffeine crash like with coffee. I have mine with nut milk like a latte. So yummy!"
"Really easy to make, great energy boost without the crash effect. Simple and very effective."
"I'm a black coffee drinker who was looking to cut back on caffeine and find something less acidic. I ultimately started drinking Joe'y mushroom coffee as it most resembled the texture and feel of my black coffee."
"The flavor is unlike any other coffee alternative. Smooth, clean, natural, subtle sweetness. It's perfect with nothing but your favorite milk."
"I really enjoy the flavor of original Joe'y and look forward to it every morning. The flavor is rich and the texture isn't gritty like some of the other brands."
"I switched due to heart burn issues with standard coffees. My heart burn is gone. I really enjoy joey just wish it was a bit more affordable."
My reason was my heart health. Yours could just be the 3PM slump.
I loved coffee. Then one night, many coffees deep, I passed out on the library floor. The tests came back with a heart condition, and my doctor was clear: the coffee had to go.
Cutting back cold-turkey made me miss the ritual. So I spent a year in a messy kitchen chasing a deliciously roasted flavor, steady energy, and real farm-sourced ingredients. Legend has it there’s still Joe’y dust on my ceiling fan.
Joe’y really works and I’m excited for you to give it a try.
Brendan, Founder
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